I’ve always dreamed of an Anthropologie wedding line and I couldn’t belive when I read the news! Anthropologie’s website for its wedding line BHLDN (pronounced “Beholden”) has finally been unveiled.
BHLDN TO DEBUT ON VALENTINE’S DAY
“Creative Minds Behind Anthropologie Offer a Wedding Brand That Goes Beyond “The Dress”
For the day that celebrates a woman’s personal taste and style, BHLDN provides a confident and guiding voice to help create an extraordinary experience for brides to share with their family and friends. BHLDN’s first collection is scheduled for February 14, 2011 through its online boutique, www.bhldn.com. It will bring together a curated collection of heirloom quality wedding gowns, bridesmaid frocks, party dresses, assorted jewelry, headpieces, footwear, and lingerie.
Inspired by the very brides BHLDN will serve; the Anthropologie creative team began dreaming up a wedding brand after hearing tales of its customers’ nuptials. “We know our customer, and we know she’s looking for a brand that reflects her unique perspective. She may have interests common to her friends, but she’s looking to create a moment that’s all her own…it’s not so much about our point of view as it is about capturing hers,” explains Managing Director, Kristin Norris.”
That’s it, Anthropologie’s crazy fans (like myself), it’s only 5 more days to go before the big opening day! Aren’t you glad you are a bride in 2011?
text and photo from the BHLDN facebook page.